Paper bags are a key component in creating the customer experience for various luxury brands, whether they are automotive, cosmetic, fashion, or technology brands. With meticulous design, choice of materials, colors, and decorative details, paper bags act as "brand ambassadors" that help communicate the identity and value of the brand.
Each brand designs paper bags that clearly reflect its identity. Some brands emphasize luxury with high-quality paper and decoration with precious metals, while others reflect sustainability with recycled paper and minimalist design. All share the common goal of creating a positive first impression and lasting memory for the customer.
This article compiles details of paper bags from over 100 leading brands worldwide, categorized by product type, to inspire entrepreneurs and designers looking for ideas to create their own paper bags. The styles presented cover aspects like color, materials, decoration, and various elements that make each brand's bag uniquely distinctive.
This information not only helps readers understand the importance of paper bag design but also serves as a guideline for application to create impressive customer experiences, build brand recognition, and communicate business value through packaging that is more than just a bag for products, but part of a complete shopping experience.
Brand | Paper Bag Details |
---|---|
Ferrari | Bright red paper bag (Ferrari Red) with the black Prancing Horse logo, often featuring high-quality, thick rope handles. |
Lamborghini | Black or bright yellow paper bag with the golden bull logo, featuring a glossy finish. |
Porsche | Elegant white or silver paper bag with the prancing horse logo and the Stuttgart city crest. |
Bentley | Dark green or cream paper bag with the winged "B" logo, featuring gold details. |
Rolls-Royce | Minimalist black or dark blue paper bag adorned with the classic RR logo, featuring silk rope handles. |
Bugatti | Royal blue or black paper bag with the "EB" logo and modern design lines. |
Aston Martin | Emerald green or silver paper bag decorated with the simple yet elegant double-wing logo. |
McLaren | Black or orange (McLaren Orange) paper bag with a simple yet modern design, reflecting its high-tech sports car nature. |
Maserati | Dark blue or silver paper bag with the traditional trident logo, embodying Italian elegance. |
Pagani | Special black or silver paper bag with an embossed Pagani logo, often featuring special details reflecting craftsmanship. |
Jaguar | Black or white paper bag with the leaping jaguar logo, possessing classic British style. |
Koenigsegg | Simple black or white paper bag with the ghost shield logo, featuring a minimalist yet distinctive Scandinavian design. |
Brand | Paper Bag Details |
---|---|
Chanel | Classic black or white paper bag with the interlocking CC logo, featuring elegant fabric or ribbon handles. |
Gucci | Cream or light brown paper bag with the signature green-red-green stripe pattern, featuring the double G logo. |
Louis Vuitton | LV Tan (brownish-orange) paper bag, often with the monogram pattern, featuring dark brown fabric handles. |
Hermès | Signature bright orange paper bag (Hermès Orange) with the horse carriage logo, featuring high-quality fabric handles. |
Dior | Classic white or light gray paper bag with the CD logo, featuring fabric ribbon handles. |
Prada | Signature light blue or mint green paper bag with the classic triangle logo. |
Burberry | Beige paper bag with the English-style check pattern (Burberry Check) in brown, red, black, and white tones. |
Fendi | Signature bright yellow paper bag (Fendi Yellow) with the inverted double F logo. |
Balenciaga | Simple yet modern design paper bag, usually white or black, with a plain text logo. |
Saint Laurent (YSL) | Classic black paper bag with the YSL logo in silver or gold, featuring black fabric handles. |
Bottega Veneta | Light olive green (Bottega Green) paper bag with an elegant, simple design, sometimes featuring the signature woven pattern. |
Valentino | Red (Valentino Red) or classic cream paper bag with the golden V logo. |
Celine | Elegant white or cream paper bag with a minimalist text logo, featuring simple French style. |
Versace | Gold or black paper bag adorned with the signature Medusa head, often featuring ancient Greek patterns. |
Alexander McQueen | Black or white paper bag with the skull logo, possessing both raw and luxurious elements. |
Loewe | Brown or cream paper bag with a classic logo, reflecting high-quality leather craftsmanship. |
Givenchy | Elegant black or white paper bag with the classic text logo, simple yet luxurious. |
Marc Jacobs | Black, white, or gray paper bag with the distinctive text logo, featuring a modern design. |
Dolce & Gabbana | Black or gold paper bag with luxurious Baroque or Italian patterns. |
Brand | Paper Bag Details |
---|---|
Shiseido | Bright red or white paper bag with the red Camellia logo, featuring elegant Japanese style. |
La Mer | Mint green or white paper bag with the La Mer signature logo in gold, featuring a matte texture. |
Estée Lauder | Classic dark blue paper bag with the gold logo, featuring luxurious ribbon handles. |
Chanel Beauty | Elegant black or white paper bag with the CC logo in gold, featuring a simple, graceful design. |
Dior Beauty | Silver or white paper bag with the CD logo in silver, possessing elegance and modernity. |
SK-II | Bright red or white paper bag with the classic text logo, embodying Asian elegance. |
Lancôme | Light pink or black paper bag with the rose logo, exhibiting French luxury. |
Guerlain | Gold or cream paper bag with the golden bee logo, possessing classic luxury. |
Clarins | Signature bright red paper bag with the white logo, featuring a clean and bright design. |
Sisley | Elegant black or white paper bag with the classic text logo, featuring luxurious French design. |
Yves Saint Laurent Beauty | Deep black paper bag with the YSL logo in gold, luxurious and modern. |
Tom Ford Beauty | Deep black paper bag with the gold logo, embodying luxury and modernity. |
Clé de Peau Beauté | Cream or gold paper bag with the classic logo, simple, elegant, and sophisticated. |
Sulwhasoo | Golden brown or white paper bag with traditional Asian patterns, exhibiting Korean elegance. |
Charlotte Tilbury | Burgundy red or pink paper bag with the signature logo and lip print. |
Tatcha | Light purple or white paper bag with traditional Japanese patterns, possessing East Asian beauty. |
Bobbi Brown | Classic black paper bag with the white text logo, featuring a simple yet modern design. |
MAC Cosmetics | Deep black paper bag with the minimalist text logo, featuring a simple, modern design. |
Jo Malone | Cream or black paper bag with a signature black or cream ribbon tie, exhibiting British luxury. |
Brand | Paper Bag Details |
---|---|
L'Occitane | Soft yellow or cream paper bag with Provencal floral patterns, possessing warm French style. |
Aesop | Simple brown kraft paper bag with a minimalist text logo, featuring an Australian design emphasizing sustainability. |
Rituals | Dark brown or black paper bag with East Asian patterns and a gold logo, embodying simple luxury and tranquility. |
Aromatherapy Associates | Light green or white paper bag with a simple text logo, calm and relaxing. |
Aveda | Recycled brown paper bag with a leaf logo, featuring a design emphasizing nature and sustainability. |
Elemis | White or dark blue paper bag with a simple text logo, clean and elegant. |
Neal's Yard Remedies | Signature dark blue paper bag with a white logo, featuring classic British design. |
Molton Brown | Dark brown or white paper bag with an elegant text logo, possessing modern British style. |
ESPA | Gray or white paper bag with a simple text logo, calm and luxurious. |
Bamford | White or light green paper bag with a minimalist text logo, featuring a clean design emphasizing organic qualities. |
Kiehl's | Vintage-style brown paper bag with pharmaceutical-style illustrations, possessing classic New York character. |
Jurlique | White or light green paper bag with floral and herbal patterns, natural and warm. |
Comfort Zone | White or light gray paper bag with a minimalist logo, featuring simple Italian design. |
Caudalie | Light green or white paper bag with grape patterns and a text logo, possessing warm French style. |
Eminence Organic Skin Care | Green or natural brown paper bag with leaf and fruit patterns, embodying organic qualities. |
Mandara Spa | Golden brown or cream paper bag with Asian floral patterns and logo, exhibiting Balinese luxury. |
Thann | Dark green or cream paper bag with a tree logo, featuring a simple, serene Asian design. |
Banyan Tree | Golden brown or dark green paper bag with the banyan tree logo, exhibiting Asian resort luxury. |
Origins | Bright green or natural brown paper bag with text logo and nature patterns, bright and friendly. |
Brand | Paper Bag Details |
---|---|
Boots | Brown or white paper bag with the signature blue logo, featuring simple British design. |
Walgreens | White paper bag with the red W logo, simple but easily recognizable design. |
CVS Pharmacy | White paper bag with the signature red stripe, featuring a clean and simple design. |
Rite Aid | White paper bag with the blue and red logo, featuring a professional look. |
Sephora | Black and white paper bag with the signature stripe pattern, for the cosmeceutical section. |
Watsons | White or light blue paper bag with the blue logo, featuring a simple and clean design. |
Guardian | Bright green or white paper bag with a leaf logo, featuring a bright and friendly design. |
Matsumoto Kiyoshi | Bright blue paper bag with the yellow text logo, featuring an eye-catching Japanese design. |
Superdrug | Bright pink paper bag with the white logo, featuring a bright and modern design. |
GNC | Red or white paper bag with the black text logo, featuring a strong and stable design. |
Holland & Barrett | Dark green or natural brown paper bag with the green logo, featuring a design conveying naturalness. |
Apollo Pharmacy | White paper bag with a red stripe and red logo, clean and professional. |
Mannings | White paper bag with the green logo, featuring a simple and clean design. |
Boots Pharmacy | Light blue or white paper bag with a logo depicting a traditional pharmacy, conveying trustworthiness. |
Rossmann | Red or white paper bag with the red logo, featuring a clean and modern European design. |
DM | Blue or white paper bag with the blue text logo, featuring simple German design. |
Apotheke (German) | White paper bag with a red or green cross, featuring traditional European design. |
Pharmacie (French) | White paper bag with the universally recognized green cross symbol, possessing classic French style. |
MedPlus | White paper bag with green and orange stripes, clean and professional design. |
Brand | Paper Bag Details |
---|---|
Levi's | Brown kraft paper bag with the reddish-brown leather patch logo (Batwing), possessing classic American style. |
Diesel | Glossy black or dark gray paper bag with the red Mohawk logo, featuring an edgy and raw design. |
Wrangler | Brown or dark blue paper bag with the classic W logo, embodying authentic American cowboy style. |
Lee | Dark blue or beige paper bag with the classic Lee logo, reflecting a long history. |
G-Star RAW | Black or dark gray paper bag with the industrial-style G-Star text logo, featuring modern Dutch design. |
True Religion | Dark blue or white paper bag with the laughing Buddha logo, possessing contemporary American style. |
7 For All Mankind | Blue or white paper bag with the number 7 logo, exhibiting Californian luxury. |
Nudie Jeans | Recycled brown paper bag with minimalist logo and graphics, reflecting Swedish sustainability concepts. |
Edwin | Dark blue or white paper bag with the lightning bolt logo, combining Japanese style with classic elements. |
Evisu | Blue or white paper bag with the signature seagull logo, featuring contemporary Japanese design. |
A.P.C. | Simple brown kraft paper bag with a minimalist text logo, embodying simple French style. |
Acne Studios | Signature light pink or white paper bag with a minimalist text logo, featuring Scandinavian style. |
Rag & Bone | Simple black paper bag with a white text logo, possessing modern New York style. |
Citizens of Humanity | White or light blue paper bag with a classic text logo, exhibiting Californian luxury. |
Frame | Elegant black or white paper bag with a minimalist text logo, featuring a style blending Los Angeles and London. |
Uniqlo | Simple white or red paper bag with the red logo, featuring simple and modern Japanese design. |
Gap | Classic dark blue paper bag with the white GAP logo, embodying American simplicity. |
Guess | Black or white paper bag with the question mark in a triangle logo, modern and sexy. |
Brand | Paper Bag Details |
---|---|
Zara | Simple white or black paper bag with a minimalist text logo, featuring clean Spanish design. |
H&M | Simple white or black paper bag with the H&M logo, featuring modern Scandinavian design. |
Uniqlo | Simple white paper bag with the red logo, featuring minimalist Japanese style. |
Mango | Black or white paper bag with the classic text logo, featuring simple Spanish design. |
Topshop/Topman | Black or white paper bag with a minimalist text logo, possessing modern British style. |
Forever 21 | Bright yellow or white paper bag with the text logo, featuring a bright and youthful design. |
COS | Simple white or light gray paper bag with a minimalist text logo, featuring a clean and modern design. |
& Other Stories | Black or white paper bag with the distinctive text logo, featuring contemporary Scandinavian design. |
Banana Republic | Elegant brown kraft or beige paper bag with the classic text logo. |
Urban Outfitters | Brown kraft paper bag with logos or art graphics that change seasonally, possessing hipster style. |
Massimo Dutti | Dark brown or beige paper bag with an elegant text logo, possessing classic Spanish style. |
Pull & Bear | Brown or white paper bag with the bear logo, featuring a design emphasizing youth and lifestyle. |
Ted Baker | Light pink or black paper bag with intricate logos and graphics, possessing playful British style. |
Bershka | Black or brightly colored paper bag with modern logos and graphics, embodying youth and street fashion. |
Reiss | Elegant gray or white paper bag with the classic text logo, possessing British luxury. |
Club Monaco | Classic black or white paper bag with a simple logo, featuring minimalist and luxurious design. |
J.Crew | Brown kraft or white paper bag with the classic text logo, possessing modern American style. |
AllSaints | Black or dark gray paper bag with the distinctive ram skull or logo, possessing British rock style. |
Whistles | Simple black or white paper bag with the classic text logo, possessing modern British style. |
Muji | Simple brown kraft paper bag with no logo or a minimal one, reflecting Japanese simplicity philosophy. |
Stradivarius | Brown or white paper bag with the distinctive treble clef logo, possessing youthful European style. |
Brand | Paper Bag Details |
---|---|
Ray-Ban | Black or dark brown paper bag with the text logo in white or gold, featuring classic American design. |
Oakley | Black or dark gray paper bag with the O logo in red or silver, featuring a sporty and modern design. |
Persol | Brown or dark blue paper bag with the classic arrow logo, possessing Italian luxury. |
Oliver Peoples | Elegant cream or beige paper bag with a minimalist text logo, possessing Los Angeles vintage style. |
Warby Parker | Dark blue or white paper bag with the seagull logo, featuring a modern design with a classic vibe. |
Gentle Monster | Black or white paper bag with a minimalist text logo, featuring clean Korean design. |
Tom Ford | Elegant black paper bag with the TF logo in gold, luxurious and modern. |
Gucci Eyewear | Black or white paper bag with the signature green-red-green stripe, possessing Italian luxury. |
Prada Eyewear | Light blue or white paper bag with the classic triangle logo, featuring elegant design. |
Dior Eyewear | White or light gray paper bag with the CD logo in silver, possessing French luxury. |
Moscot | Bright yellow or black paper bag with a vintage-style text logo, possessing classic New York character. |
DITA | Black or dark gray paper bag with the text logo in gold, possessing Japanese-American luxury. |
Cartier Eyewear | Classic red or cream paper bag with the text logo in gold, possessing French luxury. |
Maui Jim | Ocean blue or white paper bag with the Hawaiian island cartoon logo, possessing bright Hawaiian style. |
Jacques Marie Mage | Black or dark brown paper bag with a vintage logo, featuring luxurious French-American design. |
Barton Perreira | Dark blue or white paper bag with the classic text logo, luxurious and modern. |
Garrett Leight | Brown kraft or white paper bag with a minimalist text logo, possessing Californian style. |
Thom Browne Eyewear | Gray or white paper bag with red, white, and blue stripes, possessing classic American style. |
Chanel Eyewear | Black or white paper bag with the interlocking CC logo, possessing French luxury. |
Brand | Paper Bag Details |
---|---|
The North Face | Black or white paper bag with the signature half-dome logo, featuring a design conveying durability and adventure. |
Patagonia | Recycled brown kraft paper bag with the rainbow mountain logo, featuring a design emphasizing sustainability and environmental friendliness. |
Columbia | Blue or white paper bag with the classic text logo, durable and simple. |
REI | Green or natural brown paper bag with mountain and tree logos, emphasizing co-op values and sustainability. |
Arc'teryx | Black or white paper bag with the Archaeopteryx fossil logo, featuring a simple yet luxurious and modern design. |
Salomon | Blue or white paper bag with the signature S logo, modern and technical. |
Osprey | Green or gray paper bag with the osprey logo, durable and focused on practicality. |
Marmot | Yellow or black paper bag with the marmot logo, featuring a bright and adventure-ready design. |
Mountain Hardwear | Black or dark green paper bag with mountain and tent logos, strong and durable. |
Fjällräven | Brown kraft or blue paper bag with the arctic fox logo, featuring classic Scandinavian design. |
Petzl | Black or yellow paper bag with the bright yellow logo, emphasizing safety and professionalism. |
Black Diamond | Black or white paper bag with the simple diamond shape logo, possessing professional simplicity. |
Mammut | Red or black paper bag with the mammoth logo, featuring a design expressing strength and expertise. |
Icebreaker | Blue or natural brown paper bag with the mountain sheep logo, emphasizing nature and sustainability. |
Helly Hansen | Dark blue or white paper bag with the square flag logo, possessing Norwegian simplicity. |
Yeti | Light blue or white paper bag with the white Yeti logo, durable and premium looking. |
Klättermusen | Green or natural brown paper bag with the field mouse logo, featuring simple Swedish design emphasizing sustainability. |
Montbell | Blue or white paper bag with mountain and river logos, possessing Japanese simplicity. |
Thule | Dark blue or white paper bag with the modern text logo, possessing Scandinavian simplicity. |
Brand | Paper Bag Details |
---|---|
Apple | Simple white paper bag with the iconic apple logo, minimalist and luxurious, often with fabric handles. |
Samsung | Blue or white paper bag with the blue text logo, clean and modern. |
Sony | Black or silver paper bag with the classic text logo, elegant and high-tech looking. |
Bose | Black or white paper bag with the simple text logo, luxurious and premium looking. |
Bang & Olufsen | Gray or black paper bag with the elegant B&O logo, featuring high-end Scandinavian design. |
Dyson | Silver or white paper bag with the simple text logo, modern and innovative. |
Razer | Black paper bag with the bright green three-headed snake logo, specifically designed for gamers. |
Garmin | Black or blue paper bag with the white text logo, professional and adventure-oriented. |
Logitech | White or blue paper bag with the modern text logo, clean and tech-focused. |
GoPro | Black or blue paper bag with the modern text logo, featuring a design conveying adventure and sports. |
Sennheiser | Black or white paper bag with the signature S logo, elegant and focused on audio quality. |
Leica | Black or white paper bag with the iconic red dot logo, possessing classic German style. |
Philips | Blue or white paper bag with the shield emblem logo, simple and focused on innovation. |
Braun | Gray or white paper bag with the simple text logo, possessing German minimalism. |
Panasonic | Black or blue paper bag with the silver text logo, simple and technical. |
DJI | Gray or white paper bag with the minimalist text logo, modern and cutting-edge tech look. |
Fitbit | Blue or white paper bag with the modern text logo, bright and health-focused. |
Bowers & Wilkins | Black or silver paper bag with the elegant B&W logo, classic and premium. |
Marshall | Black or brown paper bag with the rock-style text logo, possessing vintage and musical vibes. |
LG | Red or white paper bag with the iconic smiling face logo, modern and clean. |
Brand | Paper Bag Details |
---|---|
Victoria's Secret | Signature pink and white striped paper bag with black rope handles, sexy and luxurious. |
Calvin Klein | Simple white or black paper bag with the minimalist text logo, clean and modern. |
Agent Provocateur | Light pink or black paper bag with a chic vintage-style logo, possessing British luxury and sexiness. |
La Perla | Dark blue or white paper bag with the classic text logo, embodying high-end Italian luxury. |
Savage X Fenty | Black or nude paper bag with a metallic text logo, modern and inclusive. |
Intimissimi | White or beige paper bag with the classic text logo, featuring simple yet elegant Italian design. |
Triumph | Red or white paper bag with the classic logo, European and historically rich. |
Wacoal | Cream or light pink paper bag with a simple text logo, possessing Asian subtlety. |
Simone Pérèle | White or light pink paper bag with the classic text logo, possessing French luxury. |
Journelle | Light blue or white paper bag with an elegant text logo, modern and classic. |
Wolford | Elegant black or white paper bag with the minimalist text logo, possessing Austrian luxury. |
Chantelle | White or beige paper bag with the classic text logo, possessing French luxury. |
Cosabella | Pink or white paper bag with a colorful text logo, possessing bright Italian style. |
Stella McCartney Lingerie | Cream or gray paper bag with an elegant text logo, modern and sustainable. |
Hanky Panky | Pink or cream paper bag with a fun-style text logo, playful and comfortable. |
Third Love | Nude pink or white paper bag with the heart logo, modern and focused on inclusivity. |
Skims | Nude or gray paper bag with a minimalist text logo, modern and emphasizing simplicity. |
Aubade | Black or red paper bag with the classic text logo, possessing French sexiness and luxury. |
Fleur du Mal | Black or pink paper bag with the floral logo, featuring contemporary design that is luxurious and sexy. |
Brand | Paper Bag Details |
---|---|
Brembo | Bright red or black paper bag with the white text logo, sporty and professional looking. |
MOMO | Yellow or black paper bag with the red arrow logo, possessing Italian sportiness. |
Recaro | Black or red paper bag with the white text logo, elegant and sporty. |
HRE Wheels | Silver or black paper bag with the modern text logo, luxurious and sporty. |
BBS | Silver or black paper bag with the iconic circular logo, possessing classic German style. |
Sparco | Blue or black paper bag with the red-blue logo, embodying Italian motorsport style. |
K&N Filters | Red or black paper bag with the red oval logo, American and robust looking. |
Borla | Black or silver paper bag with the silver text logo, elegant and sporty. |
OZ Racing | Black or red paper bag with the iconic OZ logo, embodying Italian motorsport style. |
Bilstein | Yellow or black paper bag with the black text logo, possessing German sportiness. |
KW Suspension | Purple or black paper bag with the simple KW logo, possessing German professionalism. |
Alpine | Black or silver paper bag with the modern style text logo, elegant and focused on audio quality. |
Pioneer | Blue or black paper bag with the classic text logo, technological and electronic. |
Kenwood | Red or black paper bag with the white text logo, Japanese and modern looking. |
NOS | Bright blue or black paper bag with the blue triangle logo, American and street racing style. |
Koni | Red or black paper bag with the red text logo, Dutch and professional looking. |
Bride | Black or red paper bag with the Japanese style text logo, sporty and JDM. |
Nardi | Black or brown paper bag with the elegant steering wheel logo, possessing classic Italian style. |
Volk Racing | Gold or black paper bag with the Rays Engineering logo, Japanese and high-quality. |
Brand | Paper Bag Details |
---|---|
IKEA | Iconic blue and yellow paper bag made of thick, durable paper with strong rope handles. |
Herman Miller | White or light gray paper bag with a minimalist text logo, luxurious and modern. |
Knoll | Elegant white or beige paper bag with the classic text logo, reflecting designer quality. |
Kartell | Brightly colored or white paper bag with the modern text logo, featuring contemporary Italian design. |
Vitra | White or black paper bag with the triangle arrow logo, possessing modern Swiss style. |
B&B Italia | Gray or cream paper bag with an elegant text logo, possessing Italian luxury. |
Cassina | Black or white paper bag with the text logo in red, possessing classic Italian style. |
Ligne Roset | Red or white paper bag with the classic text logo, possessing French luxury. |
Minotti | Gray or beige paper bag with the classic text logo, possessing high-end luxury. |
Poliform | Dark gray or black paper bag with a minimalist text logo, elegant and modern. |
Hay | Brightly colored or white paper bag with the simple text logo, possessing modern Danish style. |
Molteni&C | Cream or gray paper bag with the classic text logo, possessing Italian luxury. |
Muuto | Pastel-colored or white paper bag with a minimalist text logo, featuring modern Scandinavian design. |
Fritz Hansen | Black or white paper bag with the classic FH logo, possessing classic Danish style. |
Restoration Hardware | Gray or brown paper bag with the classic RH logo, possessing vintage luxury. |
Artek | White or light gray paper bag with a minimalist text logo, possessing modern Finnish style. |
BoConcept | Black or white paper bag with a minimalist text logo, possessing modern Danish style. |
Flos | Black or white paper bag with a minimalist text logo, elegant and modern. |
Carl Hansen & Søn | Brown or cream paper bag with the classic text logo, embodying Danish craftsmanship. |
Artifort | Brightly colored or white paper bag with the modern text logo, featuring distinctive Dutch design. |