In an era dominated by online communication, high-quality print media remains a powerful tool for creating impressions and building brand credibility. Promotional event booklets are an effective method for documenting stories, conveying experiences, and connecting brands with target audiences on a deeper level.
A creatively designed and high-quality printed promotional booklet is not just an event documentation tool—it's an intelligent brand representative, reflecting an organization's attention to detail and professionalism.
The case study of Unilever's Presentation booklet for the 7 Colors Concert by Trang Rung Kit Center exemplifies how print media can effectively connect a brand with a renowned cultural event. 7 Colors Concert has a long and illustrious history as a popular concert venue where numerous artists, celebrities, and singers have taken turns entertaining audiences.
Although 7 Colors Concert is no longer broadcast live on television, it continues to provide entertainment consistently. This booklet, supported by multiple parties, emphasizes that 7 Colors Concert remains a significant platform in the Thai entertainment industry. The booklet contains event details, activity photos, and highlights the participation of organizers, artists, and sponsors like Unilever—effectively communicating the brand's support for Thai culture and entertainment.
Tangibility - Create impressions with physically touchable print materials in the digital era
Longevity - Provides a durable record of events that can be referenced in the future
Credibility Building - High-quality print materials demonstrate an organization's professionalism
Effective Marketing Tool - Connect brands with positive activities and experiences
Value Provision - Offer a valuable and memorable reading experience
Targeted Reach - Can be designed and distributed precisely to specific target audiences
"The Presentation booklet that Set Square Ping Idea produced for our 7 Colors Concert exceeded our expectations in quality. The images were crisp and clear, the binding was sturdy, and the design was eye-catching. Recipients were impressed and remembered Unilever's sponsorship very well."
"We chose to use promotional booklets instead of relying solely on digital media because we wanted to provide a tangible experience and create long-lasting impressions. The Set Square Ping Idea team provided guidance from content design to choosing appropriate materials and printing techniques. The results exceeded our expectations."
Let "Set Square Ping Idea" be your creative partner in designing and producing print media that creates memorable impressions for your target audience.
Contact Your "Creative Partner" to Discuss Quality Promotional Booklet Creation