Shopping for a new mattress in today’s market can be quite the experience, with dozens of brands, models, and styles, and new technologies introduced every year. Part of choosing the best mattress involves knowing all of your options, and thoroughly researching your purchase. While each person’s idea of comfort will vary, reviews and ratings offer a good starting point especially if you have not shopped mattresses in a while or are looking for a change. In terms of ratings alone, the best mattresses on the market prove memory foam and latex, with over 4/5 owners of these two types reporting satisfaction. Many people opt for innersprings since specialty mattresses can be harder to find, but the internet has revolutionized mattress shopping with a much greater selection, more competitive pricing, and a wealth of information.